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The flag has further been updated by Daniel Quasar to also include the blue, pink, and white colors of the transgender flag. The "More Color More Pride" campaign strives to educate people on the new flag, drawing attention to the struggles of the underrepresented people of color in the LGBTQIA+ community dealing with systemic police violence.
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In 2018, the city of Philadelphia adopted a new version of the Pride flag featuring a black and brown stripe. Each flag opens an opportunity for dialogue to learn from our community. One doesn't nullify the other's message or intent but rather forms a unique conversation about our values, identities, and struggles. Further removal of the turquoise stripe over complications of producing the dye, resulted in what most recognized as the modern-day Pride flag. Due to the difficulty in obtaining enough hot pink fabric, the stripe was eliminated the same year. Following Harvey Milk's assassination in 1978, the demand for the new flag grew exponentially as many people wished to celebrate his life. Since the debut of the original 8-color Baker Pride Flag in 1977, the flag has undergone several changes. An outward celebration of our spirit, each color on the original 8-color, 30-foot long, hand-dyed and stitched rainbow flag held significance: hot pink – sex red – life orange – healing yellow – sunlight green – nature turquoise – magic/art indigo – serenity and violet – spirit. Army veteran named Gilbert Baker at the request of Harvey Milk in 1977, represents both the amazing achievements of the LGBTQIA+ communities and acts as a reminder of our struggles and obstacles moving forward. It needed to be advertising." – Avram Finkelstein, collaborative designer of the ACT-UP poster, "Silence=Death" It needed to insinuate itself into being. It needed to give the impression of ubiquity and to create its own literacy. "And to 'sell' activism in an apolitical moment, the poster needed to be cool, and to intone 'knowing.' It needed to be both rarified and vernacular at the same time. History is our experience - our stories live there. By 1990, roughly 27,500 HIV/AIDS-related deaths had occurred. Even after the government recognized the seriousness of the epidemic, little was done to control pharmaceutical companies' prices, which gouged prices for life-saving drugs like AZT as high as $10,000 a year. President Reagan had remained completely silent on the "gay plague" until 1985. In response to the largely ignored and governmentally trivialized HIV/AIDS epidemic in the 1980s, ACT-UP (AIDS Coalition To Unleash Power) created the "Silence=Death" project in 1987, adopting this triangle to declare that 'silence about the oppression and annihilation of gay people, then and now, must be broken as a matter of our survival.'įueled by this mission, ACT-UP pressured government officials to act through demonstrations, protests, and activism. Gays and Lesbian were forced to wear an inverted pink triangle. Men, women, and children imprisoned in concentration camps wore inverted colored triangles that identified their reason for imprisonment. World War II bore many tragic stories, and although the LGBTQIA+ community was not the only group targeted by Nazi Germany, history often excludes their stories. These are three of the most influential symbols that tell a piece of that LGBTQIA+ story. The power of symbols and iconology has played such a vital role in our history.
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Even in the United States, where significant advancements have occurred, the queer communities face a constant barrage of new laws that threaten to erode our histories and futures. Around the world, numerous laws impose severe punishments for members of the LGBTIA+ community every day. For the LGBTQIA+ (Lesbian, Gay, Bisexual, Trans, Queer, Intersex, and Asexual) community, Pride is the result of our endured humiliation, our bruises, and even deaths. Pride was designed – not as a celebration, as it is today – but as a protest born of anger, passion, and shame.